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Headquarters: Malleshwaram, Bangalore
Founder: Jeff Bezos
Areas Served: India
Amazon was founded in the year 1994 in the USA as an online retailer of books. But it soon expanded its product coverage and emerged as one of the leading retailer in the world. As the government started the rules for foreign retailers to operate in India, Amazon launched its operations in India in the year 2013 with Bangalore as its base. Presently, it sells the products of other retailers without maintaining any of its own inventory and warehouses. Amazon India sold just books and movies at the time of its launch but has later expanded its product coverage to many electronic products like mobiles, cameras, portable media players, Kindle readers, etc. Amazon bought its legendary technology and formidable experience in retailing and is poised to revolutionize the Ecommerce sector in India. The products which are sold by Amazon India are also cheaper when compared with other Ecommerce stores in India. Apart from the regular discounts on its products, Amazon also offers online discount coupons for its stores. These discount coupons are also made available on major coupon sites including indiancoupons.com.
As mentioned above, Amazon started its operations on a limited scale in India and has been steadily expanding its product coverage. The portal’s homepage shows the popular items on the store, products sold under heavy discount, recommended products basing on your browsing history. Products sold in the portal are segmented into different categories and subcategories. A drop down menu located on the top left of the store lists all the product categories. Moving the cursor over the categories will open the subcategories. There is also a ‘Full Store Directory’ which lists all the products sold in the portal in a single webpage.
The ‘Books’ category lists nearly 7 million titles from across the globe. The books which are listed on the store are segmented into subcategories like Indian writing, Fiction, Computing, Biographies, etc.
The ‘Kindle’ category showcases Amazon’s own Kindle devices and Ebooks which are compatible with these devices. Products sold under this category are subcategorized into Kindle E-readers, Ebooks, Kindle Fire Tablets, Kindle Store, and Kindle Apps for other devices.
‘Movies and TV’ category shows the movies and TV shows segmented into various sub-categoires, viz. Blu-ray, TV shows, Romance, Comedy, etc.
The ‘Mobiles & Accessories’ and ‘Computers & Accessories’ categories lists the mobile phones, tablets, PCs, laptops, and other electronic accessories.
‘Cameras & Photography’ category shows cameras, camcorders, memory cards, cases and bags, lenses, and other camera accessories available on the store. ‘Portable Media Players’ category shows iPods, other MP3 players, MP4 players, and related accessories like headphones.
Features, services and offers
All the payment options including the Cash-on-Delivery (COD) is available for Amazon’s customers in India. As an introductory offer, Amazon offers free delivery to the products sold on its portal irrespective of the ordered amount. Customers queries are answered through email or over the phone and all the sales of third party merchants made through Amazon are guaranteed by the latter. Amazon offers online shopping coupons for customers to buy goods on its portal.